Innovation is an important weapon for manufacturers to win over. If you want to find out even more about our gloves range, and what to look out for when buying your next pair, you can read our full indepth gloves. If you were in charge, what would you do to make mountain equipment coop a better place to work. How to provide their customers with a unique and desirable product line that no other store can match so that they can own a distinct. Features fullscreen sharing embed analytics article stories visual stories seo. The companys chief marketing officer anne donohoe said, the rebranding is meant to reflect the evolution of the company and its increasingly urban customer base also, the company segment each activity in store with a set of new signals like. Mec reaches its target customers through getting into the mind of the consumers. In fact, mec has developed a company culture that encourages sustainability throughout the organization. We design them, choose the materials, build the protoypes and test them hard. Apparel retailers have been advancing a privatelabel strategy for years.
Mountain equipment coop great company culture however. Mec, burlington, on this store was designed with a completely demountable heavy timber structure. Expertly curated outdoor gear and clothing for the adventurer in you, from big brands to the small and undiscovered. Mechanical equipment center mcmurdo station, antarctica usap mec. Increased exposure to the profitable and high growth new age beverage sector and strengthened their leading position in flavoured carbonated soft drinks. Mec members over five million and counting own this coop, and our. Mountain equipment coop launches campaign with new branding. Mountain equipment coop changed its name to mec in jun, 20. Catalogue archives by mountain equipment coop mec issuu.
This is a space where subscribers can engage with each other and globe staff. I worked at mountain equipment coop for less than a year pros phenomenal coworkers, friendly and understanding management who have moved up through the company themselves, great work life balance. Mountain equipment coop digital strategy case study help. Mountain equipment coop mec shop climbing, cycling.
Its quite well known within the climbinghiking industry and the wiki search just leads here which could be confusing considering the similar nature of the products. Mec and product positioning cassandra cannons blog. This guide provides links to information about specific companies. Keys for success of mec complete and diversified csr program. While stocks range of branded products in their stores. There are many critical issues related to mountain ec corp relating to private labels as follows.
For years, mountain equipment coop mec was a brand for experienced. The outdoor gear retailer aims to court young urban consumers. The private label strategy case solution,mountain equipment coop. Meclabel products are ours at every moment in process.
Mountain equipment coop mec is a canadianowned and. Our own products mec design philosophy mountain equipment. Major hbr cases concerns on a whole industry, a whole organization or some part of organization. This strategy serves as a competitive advantage for mec as they are able to offer high value for their products. The consumers mentality is geared towards the more common private business model. Through reading a recent article about sports and outdoors retailer, mountain equipment coop, i discovered that mec is actually using product positioning as a way to maintain and grow its brand. The private label strategy case study solution, mountain equipment coop mec is a wellknown canadian retailer of outdoor clothing and equipment. In 2018, we kicked off a project that allows members to book rental gear online. Mountain equipment coop how is mountain equipment coop.
Keurig green mountain coffee roaster company strategy analysis. Mountain equipment winter 2005 english by mountain equipment. According to a gfk survey the number of private label items outside the lower price segment in germany increased by 60% for the period private label retailers competitive strategy. Case summary mountain equipment coop mec is a canadianowned and cooperatively run provider of equipment for selfpropelled, wildernessoriented recreation. Lambert remains firm in its commitment to channels avoiding an everyday lowprice strategy, which. Case study analysissolution of mountain equipment coop 1. Country of origin we provide the country of origin for all meclabel products. Mec pays an added premium for each fair trade certified product, and these funds go to a workermanaged bank account.
Mec is conscious of its overall growth strategies since no profits are. Such as organic cotton utilization, green building use, waste reduction, employee commitment and green supplier networks, among others. Mec is notable for its commitment to environmental protection and other causes. First they contact over the phone to have a first impression and then they want to meet you and have a physical interview in the head office. Mountain equipment coop takes its sales strategy to the great outdoors mountain equipment coop is opening five of its cavernous outfitting stores this year, the most in a. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Mountain equipment coop the private label strategy c a s e s t u d y a n a l y s i s presented by. David labistour, ceo of mountain equipment coop, talk about the new line of. Mountain equipment coop mec is a wellknown canadian retailer of outdoor clothing and equipment. They outsource the production of the mec housebrand to foreign manufacturers which.
While it stocks a range of branded products in its stores, a key source of profits is its private label line of products, which spans the entire range of products offered at mec. Mountain equipment coop interview questions glassdoor. The vicepresident of marketing and communications at mountain equipment coop, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. Mec is a canadianbased retail cooperative with a wellestablished private label. The case talks about how mec as a brand is fighting for its own private label brand sports products existence in the market major discomfort lies in negative perception towards the brand identity and failing produc. Mountain equipment coop mec is a well known and canadian retailer of outdoor clothing equipment. A great book introduces private labels, talks about how retailers should react in this environment, dissects consumers into four different buyers. Mountain ec exists in a highly saturated and mature market, where there is fierce competition between competitors for gaining more market share. Mec label sold our first fair trade certified clothing womens tshirts in 2014. Selling other companys products is not ethical, therefore the company must refrain from doing so. Case synopsis current scenario of the sports equipment market in canada visavis mecs strategies mountain equipment coop mec is a. The private label strategy case analysis, mountain equipment coop. Richard ivey school of business foundation 15 pages. Mountain equipment coop or mec to its fans has unveiled changes to every aspect of the brands identity with a campaign developed by torontobased concrete design communications.
The production of the products takes place in canada and some consumers purchase products because of the made in canada label, due to this the company started production in china which is financially beneficial for the company. In 2014, our ceo sent a questionnaire to the ceos of our strategic brand. Mountain equipment coop mec sporting goods shop in. Mountain equipment coop videos and latest news articles. What would you suggest mountain equipment coop management do to prevent others from leaving. Focusing on csr and sustainability is mecs most important strategy. Catalogue archives by mountain equipment coop mec on issuu. They ask you a lot of questions about you, your strengths, your weaknesses. This case is about harvard case study analysis solutions get your mountain equipment coop. Mountain equipment coop mec is a canadian consumers cooperative that sells outdoor recreation gear and clothing exclusively to its members. Mountain equipment coop 2016 communication on progress.
The private label strategy case study solution, mountain equipment co op. Although stocks a range of branded products in their stores, a major source of revenue is its line of private label products, which extends over the entire range of products offered at mec. Founded in 1971 by six college students modeled after u. How to meet the store brand challenge kindle edition by kumar, nirmalya, steenkamp, janbenedict e. The mec way to expand a customer base canadian business.
What have been its chief successes of its joint venture programme. Mountain equipment coop the private label strategy case. By clicking agree, closing this message or continuing to use this site, we consider that you agree to our use of cookies in accordance with our cookie notice. While amazon has been delivering privatelabel products in other categories such as the amazon basics line for hard goods focused on lowercost electronics and office supplies its move into apparel signals a bold expansion of this strategy. Competition inventory of the mec brand backcountry climbing, paddling, snowsports, hiking, camping active lifestyle yoga, fitness, cycling, running, showshoeing, nordic skiing lifesytle apresplay, travel, kids, lifestyle outer wear the brand is very much aligned to their. Ceo in 2008, he engineered a dramatic shift in the companys strategy. A line of innovative apparel, packs and footwear, designed for peak performance.
Case study analysissolution of mountain equipment coop. Case synopsis current scenario of the sports equipment market in canada vis avis mecs strategies mountain equipment coop mec is a. The private label strategy case study analysis, subjects covered product development strategy by matthew thomson, ken mark source. The private label strategy case solution, mountain equipment coop. Mountain equipment coop mec is one of canadas most progressive retailers, having embraced a philosophy of corporate, social and environmental responsibility since its creation in 1971. Mountain equipment coop 2007 spring summer english issuu. Use features like bookmarks, note taking and highlighting while reading private label strategy. Mountain equipment coop raises ire of bicycle industry the globe. Been around since the 60s selling quite high end mountaineering equipment. As mentionned in other sections of this blog, mecs emphasis on csr and sustainability is reflected into its organizational structure and decisionmaking process. Mountain equipment coop company profiles mr research. Chris strashok, research associate, canada research chair in sustainable community development published may, 2011. Places people like to go after mountain equipment coop mec willowbrook shopping centre. I worked at mountain equipment coop for less than a year pros phenomenal coworkers, friendly and understanding management who have moved up through the.
Agree we use cookies to improve our site and to analyze traffic. Mountain equipment coop takes its sales strategy to the. By hitesh jain sanket bhawarkar soumya mukherjee private or not. The biggest challenging is to shrink the quality between private label and manufacturer label.