Nowadays, one of the main objectives for most of worldwide companies is to be recognized for its responsible management and ethical performance. Apple case study what were apples competitive advantages. The company also sells related software, services, accessories, networking. Porters five forces intensity of competitive rivalry threat of new entrants bargaining power of. Bargaining power of suppliers inflation, recession and currency apple is going internationally apple inc. In this article, well look at the story behind apples success. Apple inc 2012 case analysis free download as word doc. Connor myers kalmanovitz fellow georgetown university edmund a. Apple a case solution and analysis, hbs case study solution. Corporate social responsibility in the consumer electronics industry. This signified that apple was no longer just a computer manufacturer but also a driver in consumer electronics. It was a firm which only manufactured and distributed the desktop computers when it just started up. According to statistics it is the worlds third largest mobile phone maker after samsung and nokia linzmayer, 1999. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success.
It covers all the strategic issues facing the industry and apple inc. Companies on the course to develop technology, financial and human resource in conjunction with each other are more likely to have success in all areas of their organization. Companys core competency of producing innovative products is the strength the company builds upon and is able to bring the most innovative products to the market. Porter developed this model in 1980 and since then it has come to be widely used to analyse the profitability and attractiveness of industries.
Because of their brand reputation apple has strong customer loyalty, which increase the companys competitive advantage. Corporate social responsibility in the consumer electronics. This note considers the ingredients of apples success and its quest to develop, in the words of ceo steve jobs, insanely great. Daniels fund ethics initiative university of new mexico. This case study is the fourth in a series in which different user organizations talk about their objectives and experiences. Full strategic case analysis for apple incorporation including industry, competitors. This is not a conventional bring your own device byod case study, but it is one where sunbelt rentals demonstrates how it overcame initial obstacles and yet accepted byod principles. Posted on april 16, 2016 april 26, 2016 by okayteam. In climate tests, we pit our devices against extreme heat and cold. Samsungs fast follower innovative strategy as proved to be successful so far.
This study has found that the company is losing share in the. After the development for years, it becomes a multinational company. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Analysts wondered what would happen to apple with steve.
Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. The social factors that impact the performance of the company in. Evaluate each detail in the case study in light of the hbr case study analysis core ideas. Apple case has illustrated how it can be successful in differentiating the supply chain management practices. Apple cases a and b offer two perspectives on the evolution of apple and are designed to evoke the debate on models of strategy, organization and leadership. Apple in 2012 case solution,apple in 2012 case analysis, apple in 2012 case study solution, social factor the social factor plays a vital role in the sales and growth of the company. However, when the case is taught later in a strategy course, i drop the industry analysis.
On 29 august 2016, after a twoyear investigation, margrethe vestager of the european commission announced. Introduction this case study will include an overview of apples past, present, and future market position in computer hardware, software, smartphones, and digital content. With this trial, apple force bloggers to name the source of their information because the company suspected that the information had leaked from its employees. D593,087 the d087 patent and d618,677 the d677 patent are directed to. Apple five forces analysis based on porters 5 forces model. In 2012 apple was chosen as the most innovative business in the world for the third time.
Sep 15, 2016 swot analysis examines the strengths, weaknesses, opportunities, and threats in business. On october 5, 2011, steve jobs tragically died of cancer. This article explores japans relative decline and its responses to the changing global balance of power through a case study of one symptom of this shift. Describes apple s approach to innovation, management, and design thinking. Download as docx, pdf, txt or read online from scribd. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. An insightful analysis report on apple,inc analysis conducted by. Case study 3 all three areas mentioned above should be developed to match the company mission, vision, and corporate goals.
A case study and analysis on apple inc marketing essay. Apple case study apple strategic plan insert name here insert affiliation here. Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Some saw this as a shift away from computers toward consumer electronics such as apple tv, ipods, itunes, iphones, and ipads. In durability tests, a weighted pendulum repeatedly strikes apple watch. Unfortunately, the company experienced the death of founder and ceo, steve jobs. Describes apples approach to innovation, management, and design thinking. Case study apples profitable but risky strategy when apples chief executive steven jobs launched the apple ipod in 2001 and the iphone in 2007, he made a. Apple in 2012 case solution and analysis, hbr case study. Financial performance iv when people hear apple inc.
This five forces analysis porters model of external factors in apple inc. In operations management, the 10 decisions relate to such aspects as product design, quality management, process and capacity design, and location strategy, as well as inventory management. Through a brief study of the corporation, it quickly becomes evident that apple inc. At the outset, apple hadmany competitive advantages that allowed it to become a profitable business. Buterman in support of plaintiffs revised proposed. Porters five forces model is an analytical tool that was named after its developer michael e porter.
Apple company ppt free download as powerpoint presentation. This left the company looking for new leadership and direction. Yoffie and rossano in 2012 mentioned that, apple inc. Design thinking and innovation at apple case harvard. Industry analysis business policy and strategy ijser. While users can purchase computers, tablets and mobile phones from nearly any electronics outlet, apple differentiates itself by providing limited quantities to big box. In 2005 apple won a legal case about a blog that preintroduced new apple products. Strategic management module dmg 5033 strategic management for apple inc mba program find. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple.
Apples reliability testing lab amplifies realworld conditions to make sure your device can take whatever the world dishes out. From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Apple stock price vs sp500 in 5 years business summary apple inc. Apple s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Apples pcs relied on proprietary designs that only apple could produce. Apple case study free download as powerpoint presentation. Apple in 2012 case solution, apple in 2012 case analysis, apple in 2012 case study solution, social factor the social factor plays a vital role in the sales and growth of the company. Apple has a reputation of highly innovative, well designed, and well functioning products and sound business performance. The smart ph ones market has be en fast evolv ing in terms of innovation. A case study in successful exploitation of design and innovation design protection conference 2012 i would submit that one of the most transformative consumer products of the past 15 years is the apple, inc. Apple inc is an american worldwide enterprise which was established on april 1, 1976 and founded by steve jobs, steve wozniak and ronald wayne with headquarters in california.
If you want to know what happens when two immovable objects crash into each other, this is a good case study. Eu illegal state aid case against apple in ireland wikipedia. Its no surprise that apple has kicked off 2012 with a bang. Mar, 2017 this case study will include an overview of apples past, present, and future market position in computer hardware, software, smartphones, and digital content. Pdf issues faced by apple inc in smart phones industry. Your case analysis should not simply restate the facts of the case. Hart kaplan university strategic human resource management unit 1 gb 520 p.
Starting in the late 1990s, steve jobs transformed apple computer into apple inc. By 2012, apple was the most valuable company in the world. For several years, apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the companys obsession with secrecy. There are so many aspects in creating apple products and suppliers are a large part of apple production. Profits are soaring, its stock price is up by more than 80%, and the new ipad has been touted as. Case study key success factors expertise in particular technologyresearch proven ability to improve production processes customerneed satisfaction continued innovation recommended strategy spread out consumer confidence in steve jobs to. On the one hand, citizenship seems to demand more from the private sector in terms of their responsibility to society.
Pdf samsungs innovation strategy in smart phones market. Apples pricing strategy extends to its differentiation in the retail electronics marketplace. Plaintiffs memorandum of law in opposition to apple inc. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. The case study focuses on apples strong market presence in highend electronics and their leadership role in the computer and communication industry. Unlimitedaccess website over for all ebooks accessibility books library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes. Analysis a1 and porters five forces analysis a2, the key external drivers of change affecting.
It has occupied the top slot on an annual basis from 2012. In this case study, the focus will be on apple, the world largest publicly traded company. When apple developed the macintosh, it was very easy to use, had an industrial design, and technical elegance. It has been a leader in the computer and mobile technologies field since its first release of the apple i to the most recent revolutionary product, the ipad. As of november 2012, apple maintains 394 retail stores in fourteen countries. Strategic management case plus case answer apples profitable but risky strategy. Nov 11, 2010 apple had been a very successful company since its foundation in 1976. In this apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by apple.